The All New
Flipboard 4.0


PRODUCT & BRAND REFRESH


WRITTEN ON THE WALL

Great stories move the
world forward—


CONTEXT

Early
Explorations

The Flipboard design team is a small team of no more than 5. As a brand designer, I got to cross pollinate often with the product designers. Flipboard 4.0 was a our huge rebrand of our company as well as a refresh of our app.

Below is one of my early explorations of what Flipboard 4.0 might look like.


CLOSER LOOK

Final
Product

Below is a look at some key screens/flow of the final product. Though the product design team did the heavy lifting of redesigning the entire app, I had the opportunity to help educate users on how the new Flipboard works. I animated a few videos and gifs, these were widely distributed on articles, our website and for our support team.


HOW IT WORKS

Flipboard
Education
Series

Here are some tutorials I art directed and animated for a series of features articles in the Verge, highlighting the best features of Flipboard.


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THE SHARPER SOCIETY

(C) The Sharper Society 2015–2020 

harper s. lee—
thesharpersociety@gmail.com