Flipboard
Launch Film


ART DIRECTION


PROJECT INFO

Flipboard 4.0 Launch
4 weeks

TEAM

Harper S Lee
Ashleigh Ffinch

Little Moving Pictures  


KICKOFF

Defining
Must-Haves

he midst of our team redesigning the new Flipboard app, the brand team took on not only refreshing the brand ID, but made an educational launch film to go with it.

The video had to make clear that we were not just a news-parsing app, but a place for communities and individuals to read, save and share their interests into magazines/collections.

Here were the things we needed to address—

Explain what Flipboard is and what the new version of it is

It's more than just news

A relatable/real character with familiar interests—appealing to many age groups

Simplify the explanation of what our new features are

Captivating storytelling for a considerably lengthy film

The infamous red couch

No Flipboard interview or video is complete without the iconic red couch. This sets the tone for real stories, real conversations.


The red couch became a staple when in its early days, Steve Jobs spent some time on it. Since then, it has become a nostalgic pasttime and a part of our brand.


MAIN OBJECTIVE

All my passions and interests in one place


related work

THE SHARPER SOCIETY

(C) The Sharper Society 2015–2020 

harper s. lee—
thesharpersociety@gmail.com