Flipboard
Launch Film
ART DIRECTION
PROJECT INFO
Flipboard Streaming News
4 weeks
CONCEPT
Team
Harper L &
KICKOFF
Defining
Must-Haves
In the midst of our team redesigning the new Flipboard app, the brand team took on not only refreshing the brand ID, but made a launch film to go with it.
The video had to make clear that we were not just a news-parsing app, but a place for communities and individuals to read, save and share their interests into magazines/collections.
Here were the things we needed to address—
Explain what Flipboard is and what the new version of it is
It's more than just news
A relatable/real character with familiar interests—appealing to many age groups
Simplify the explanation of what our new features are
Storytelling
No Flipboard interview or video is complete without the iconic red couch. This sets the tone for real stories, real conversations.
The red couch became a staple when in its early days, Steve Jobs spent some time on it. Since then, it has become a nostalgic pasttime and a part of our brand.
MAIN OBJECTIVE
All my passions and interests in one place
related work
THE SHARPER SOCIETY
(C) The Sharper Society 2015–2020
harper s. lee—
thesharpersociety@gmail.com