Two Prophets—
Mexican Moonshine
DEETS
PROJECT INFO
Product Concept
4 Weeks
SCOPE
Concept Art
Packaging Design
Painting
Illustration
Brand
/ Vis ID
CONTEXT
Recognition
I'm humbled to announce that my project was featured in many
respected design blogs.
I earned recognition with
Adobe Awards and also took home First Place in Spirits for the
'Concepts We Wish Were Real' Awards with The Dieline.
KICK OFF
Objectives
The objective was to design sustainable packaging for multiple
units of breakable items such as glass or ceramics while
keeping shelving and display in mind.
The concept was a hybrid of polar worlds where the dead meet
the living. A homage to the Mexican holiday Dia De Los Muertos
(Day of the Dead), was merged with the American tradition of
Moonshine crafting. Two varieties of Mezcal Liquor - Añejo and
Dorado - represent legendary twin warriors reincarnated as the
sun and the moon. Presented together as a pair of bottles with
respective shot glasses, this project demonstrates that it is
possible to design sustainable packaging for multiple units of
breakable goods with little material.
The target audience for Two Prophets are thrill-seekers and
curious millennials.
Environmentally Friendly Packaging
Shelving & Display-Friendly—Easily shippable on pallettes
Strong packaging for breakable items
Minimal packaging concept
Feasibly low price points
DIA DE LOS MUERTOS
The Sun and the Moon—Legendary twin warriors
These were the skull patterns I lillustrated—they were on the bottles itself as well as the covers on the packaging, meant to be reused as decor or keepsakes.
THE SHARPER SOCIETY
(C) The Sharper Society 2015–2020
harper s. lee—
thesharpersociety@gmail.com